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Exhibition Overview:
A B2B Trade Fair on the Whole Industrial Chains of Liquors & Beverages
2020 Shanghai International Wine & Beverages Exhibition (abbreviated to WBS) is a professional exhibition themed New Market · Shared Future. It is scheduled to be held along with one of the grand events in Chinese comprehensive catering and food material industry—CIE China. The last WBS covered an exhibition area of 60,000 m2, attracting 1,503 exhibitors and 56,493 visitors from 59 countries and regions across the globe.
With the joint efforts of several parties, 2020 WBS will be held at Shanghai New International Expo Center between August 26th and 28th 2020. Based on the core zone of Chinese economic development, WBS will radiate towards Asia-Pacific economic zone and give full play to the geographical position of developed economy and industrial clusters. In addition, it will invite reputed experts to feel the pulse for the industry and provide technical support and solutions for the digitalization and sustainable development of wine and beverages industries.

Exhibition Date: August 26-28, 2020

Hall Name: Shanghai New International Expo Center

Address: Shanghai New International Expo Center, 2345 Longyang Road, Pudong New Area

Organizer: Shanghai Food Association Shanghai Gehua Exhibition Service Co., Ltd. Shanghai Aige Exhibition Service Co., Ltd. Shanghai Wenhao Exhibition Service Co., Ltd.

Holding cycle: every year

■ Expected in 2020
120,000 square meters display area 2,500+ exhibitors 80,000+ professional visitors from 40 countries and regions

■ 2019 Exhibition Review
100,000 square meters display area 2,000+ exhibitors 65,389+ professional visitors from 39 countries and regions


■ Scope of exhibits:
◇ Alcohol: white wine, rice wine, craft beer, wine, spirits, sparkling wine, sake, cocktail, champagne, fruit wine,
◇ Trendy beverages: fruit and vegetable beverages, milk beverages, tea beverages, coffee beverages, alcoholic beverages, mixed drinks
◇ Functional drinks: sports nutrition drinks, vitamin drinks, mineral drinks, mineral water;
◇ Craft beer: craft beer raw materials, craft beer equipment, craft beer supplies, technology and services;
◇ Rice wine, cooking wine, raw and auxiliary materials and supplies, winemaking technology, equipment and packaging

■ 15-year resource integration:
200+ national online red shops
800+ star hotel and catering group
1000+ large and medium-sized supermarkets, KA and high-end clubs
8000+ western restaurants, cafes and night shows
50000+ e-commerce, micro-commerce and terminal stores
60000+ traders, wholesalers and distributors


■ Target audience:
★ Wine, beverage, dairy industry, liquid, condiment, edible oil, daily chemical and pharmaceutical industries;
★ Manufacturers, distributors, agents, traders, retailers, terminal stores;
★ Hotels, night markets, supermarkets, bars, duty-free shops, discount stores, theme restaurants and other catering industries;
★ High-end clubs, western restaurants, clubs, resorts, dry rest houses, franchisees;
★ Cafes, bars, tea houses, restaurants, restaurants, fast food restaurants, takeaways, singing halls, night clubs;
★ Sports centers, theme parks, recreation centers, theaters;
★ Internet cafes, stations, universities, cinemas, golf, golf courses, petroleum systems, railway systems, highway service areas;
★ Universities, colleges, industry associations and media


■ Benefits from the exhibition:
93% increase corporate brand / product awareness
91% looking for new partners / customers
88% expand sales channels
94% collect market information
87% get in touch with relevant business and government departments
70% maintenance / consolidation of existing customers
23% other


■ Concurrent activities:
➣High-end wine tasting
➣Fashion drink creative production contest
➣National Hotel Cooking Competition
➣Excellent Supplier Award Ceremony
➣Innovative Catering Forum
➣TAP target buyer supply and demand meeting
... 30 exciting events


■ Exhibition cost:
Domestic enterprises
A. Indoor standard booth 3,500 $ / 9 square meters, double opening will be charged 20%
B. Indoor bare land $ 350 / sqm (from 36 square meters)
If the exhibitor rents the bare land, it should pay an additional bare land management fee of 30 yuan / square meter.

For more information, please contact us: Shanghai Wenhao Exhibition Service Co., Ltd.
International Sales Network
William Zhang
Tel: +86-13764089812
E-mail: bbsshanghai2@wenhaozl.com